Test your success with accurate reporting
Do you wonder whether a certain ad placement, format, or color will be effective on your web pages? Run a test to find out. Experimenting with SearchVortals can help you find what works best for your site. Any time you make modifications to your site, take advantage of SearchVortals accurate reporting system to measure and observe the effects. Whether you want to track a specific type of ad placement or an entire website, SearchVortal reports will help you ascertain what will be most successful.
Once you're a part of SearchVortals, you can view your earnings at any time by logging in to your account at https://www.searchvortals.com and clicking the Reports tab. You'll be able to see the total number of page and ad unit impressions, ad clicks, click-through rate, effective CPM, and your total earnings. This will give you an idea of how well the program is performing for you and how much you can expect to earn over time in the program.
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Where should I place SearchVortals ads on my pages?
The best position for SearchVortals ads varies from page to page, depending on the subject matter. Here are a few questions to consider when deciding where to position your ads:
- What is the visitor trying to achieve by visiting my website?
- What do they do when viewing a specific page?
- Where is their attention likely to be focused?
- How can I incorporate ads into this area without getting in the visitors' way?
- How can I keep the page looking clean, uncluttered and engaging?
Certain locations tend to be more successful than others. This "Hot Spot Chart" demonstrates these ideal placements on a sample page layout. The colors fade from dark blue (strongest performance) to light blue (weakest performance). All other things being equal, ad placements above the fold most often perform better than those below the fold. Ads placed near rich content and navigational aids regularly do well because visitors are focused on those areas of a page.
While this Hot Spot Chart is useful as a positioning guideline, we strongly advise putting your visitors first when deciding on ad placement. Think about their behavior on different pages, and what will be most helpful and visible to them. You'll find that the most advantageous ad position is not always what you would expect on particular pages.
For example, on pages where visitors are usually focused on reading an article, ads placed directly below the end of the textual content tend to perform very well. It is almost as if visitors finish reading and ask themselves, "What do I want to do next?" Accurately targeted ads will answer that question for them.
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Should I put SearchVortals on all of my pages?
If only a small number of pages on your website are displaying SearchVortals ads, then you are not using the program to it’s fullest potential. SearchVortals can be effective on many different kinds of pages, whether they contain product descriptions, forums, or news articles. Increasing ad exposure will add variety across your site and offer users more variety, which in turn will improve your website's performance as an advertising medium.
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Maximize revenue potential with multiple keywords
Employing multiple ad keywords can help optimize your performance by leveraging our large inventory of ads. Keep in mind that the best way to measure the effect of multiple keywords is to examine the impact on your overall earned revenues.
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Which SearchVortals format should I use?
As a rule, wider ad formats tend to do better than their taller counterparts, due to their reader-friendly format. Readers soak up information in thought units (meaning, several words at a time). The wider format lets them read more text at a glance without having to skip a line and return to the left margin every few words as they would be forced to do with a narrower ad. The wider ad format also lessens the likelihood of readers leaving the ad unit altogether.
Since these formats allow users to read more text without having to skip a line every few words, users' eyes have less chance to leave the ad unit altogether. If positioned well, these ad formats can increase your earnings. SearchVortals offers two ad formats, stacked and horizontal. Each format has the ability to stretch to any dimension you wish. Keep in mind that while both of these ad formats typically perform well, you should use the format that best complements your pages.
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What color palettes are the most successful?
Creative expression is the answer when it comes to color palettes, since there is no defining or concrete rule about which hues are most successful. Basically, it's best to attract, not distract: select colors that strike a balance between drawing the visitor’s attention and overshadowing your content. Try to stay away from ads that stand out so much they're obtrusive and ads that blend in so much they're invisible. Regardless of the color palettes you choose, make sure that they complement the color scheme of the page.
A tip for experimenting with color palettes: add variety and freshness to your ads by rotating between several color palettes. You only need to hold down the Control key and select up to four color palettes when generating your ad code during the Choose Ad Format and Colors step in the guided setup of your ad code.
You can also use transparent colors to allow your website's graphics to show through and truly deliver a custom look that matches you page.
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Discover new avenues of revenue while your visitors discover the web
When you place a SearchVortals search box on your site, you can improve your visitors' online experience, generate a new flow of revenue, and better understand your visitors' needs, all at once.
Your visitors will appreciate the chance to search the web from your site, and you'll be grateful for the opportunity to monetize their searches through clicks on search results pages. The search results pages can be fully customized to fit with your website's theme, and you'll be paid for all valid clicks on the ads that are displayed.
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